Agenda
Subject to change
09:30 - 10:00 Registration and coffee
10:00 - 10:15 Welcome
10:15 - 10:35 Networking, speed-dating style
10:35 - 10:55 Coffee break, go talk to the friends you just met
11:00 - 11:50 Content Session
What makes a great blog post? Getting personal, doing product reviews, and learning why good writing is just the beginning
- Jennifer Howze, The Times and http://www.alphamummy.com/ (moderator)
- Laura Lee Davies, http://www.supersavvyme.com/
- Gigi Eligoloff, http://www.mumsrock.com/
- Josie George, http://www.sleepisfortheweak.org.uk/
- India Knight, The Sunday Times and indiaknight.posterous.com
- Judith O’Reilly, http://www.wifeinthenorth.com/
12:00 - 12:50 Audience and statistics
Increasing your influence, growing your traffic and figuring out how Twitter, Facebook and SEO can help more people find you
- Claire Burdett, http://www.funkyangel.co.uk/ (moderator)
- Eve Andersson, Google Analytics
- Justine Roberts, http://www.mumsnet.com/
- Belinda Parmar, http://www.ladygeek.org.uk/
Part I: YOU B****! What you can and can’t say on your blog. Libel & legal advice from Gayle Trigg, a mummy blogger, Twitter-holic and solicitor who specialises in Internet and data protection law at commercial law firm Wragge & Co LLP.
Part II: Site design: make your blog more appealing to readers. Advice and tips from Yusuf Hoosain from Glam Media
13:00 - 13:55 Lunch
We're organising themed tables around mummy blogging topics you want to discuss - friendship, anonymity, writing about your kids. You'll get your food, find a conversation to join and tuck in. Check out the blog for rolling updates.
14:00 - 14:50 Working with brands and the tricky business of making money
How to successfully branch out, work with companies, and make your passion for blogging pay
- Natalie Lue, http://www.bambinogoodies.co.uk/ (moderator)
- Gina Garrubbo, Blogher
- Samantha Harris, Leapfrog
- Eva Keogan, http://www.nixdminx.com/
- Sian To, www.mummy-tips.com and As Clear As PR
- Kelly Walsh, CEO, MS&L
14:00 - 14:50 CyberLabs
Part I: SEO Basics and Twitter tips with Charlotte Smith, Glam Media.
Part II: Blog to book - tips for writing your book from Robin Harvie, Harper Collins
15:00 - 15:25 Coffee break
15:30 - 17:00 Crowdsourced keynote: the best posts from delegates, read by the bloggers themselves
17:00 - 19:30 Wine and conversation. Cash bar
Wine and conversation. Now's the opportunity to process all the things we've been talking about, chat with a blogger whose session you loved, trade tips and make sure you've exchanged business cards with all your new friends. We'll have a limited selection of wine, beer and soft drinks. Read more...
