Speakers at CyberMummy: Eva Keogan

We've had a bit of restructuring with the panels, including a last-minute addition to the Working with Brands session. We're delighted that Eva Keogan, aka Nixdminx, will be sharing her experiences of working as a social media consultant.

With a healthy following on Twitter and a high-profile lifestyle blog focusing on her life as a single mum in London, she covers parenting, travel, fashion, beauty, humour and more. She belongs to handpickedmedia, the boutique blogging community, and is an active member of British Mummy Bloggers, the pioneering group for blogging parents in the UK. She also writes for mumsrock, powderroomgrafitti and goodtoyguide, among others. She is a corporate social media specialist by day and has recently completed a year long project to build the social media marketing efforts for lastminute.com.

Welcome, Eva. We're looking forward to your insights.

Read more...

Speakers at CyberMummy: Yusuf Hoosain

Is your blog ready for its close-up? So often we talk about the content of our posts, that we can neglect the aesthetic side of our blogs. The way your site looks can be your calling card, an extension of your taste and personality, a thing of beauty.

To help you craft a gorgeous site, Glam's Yusuf Hoosain will be holding a CyberLab on design at 12:25 in Room 2.

Hoosain is Glam Media’s Senior Designer, responsible for the design and build of online advertising across the Glam Media site network, and bringing creative briefs and ideas to life. He is a Chelsea College of Art & Design alumnae, and majored in Graphic Information Design at the University of Westminster, before starting his own creative design studio, and later joining Natmag’s Hearst Digital Network as a Digital Designer.

Yusuf’s expansive scope of projects spans across art, design, fashion, music, film, mobile and interactive for brands such as Burberry, LK Bennett, Clinique, Cosmopolitan, and Harpers bazaar.

Get tips and advice on giving your blog a makeover at his CyberLab.

Read more...

Speakers at CyberMummy: Charlotte Smith

While we've got some fabulous speakers scheduled for Room 1, you mustn't forget about the CyberLabs in Room 2: a slightly cozier venue where you can learn practical tips and get real-world advice on being a better blogger. This is where you can turn theory into practice.

At 14:00 to 14:25, the knowledgeable Charlotte Smith will be taking you through essential SEO tips and Twitter shortcuts that you truly can't live without.

Smith is Glam’s Recruitment and Community Manger, responsible for a network of key influencers on the web from large long tail sites to bloggers. She is also the founder of Stylecartel.com, which is a consortium of trend spotters. She holds an MBA specializing in Fashion Industries and Luxury Brands; her fashion background stems from fashion styling to Marketing and PR and has worked for KCD worldwide in Paris.

The community of publishers have named her Madame Blogger because of the passion that she has for the blog sphere and social media.

If you need SEO and Twitter advice, Smith's session is a don't-miss.

Read more...

Speakers at CyberMummy: Kelly Walsh

We're delighted to confirm that Kelly Walsh, CEO of MS&L, will be speaking on our panel about working with brands. It's something Walsh knows more than a little about - just look at the brands she's worked with.

Walsh was appointed CEO of MS&L London at the end of 2009. Prior to this she spent six years as MS&L London’s Consumer MD, and for the past two and a half years served as the agency’s Deputy CEO. Over the past seven years Kelly has had extensive experience working as part of Integrated marketing communications teams for clients including the Coca-Cola Company, Philips, Beverage Partners Worldwide and P&G.

Before joining MS&L, Kelly was with MacLaurin Hatch Group (now Trimedia Harrison Cowley) working with BSkyB, O2, The Jim Henson Company and EMAP Publishing. She also spent four years as PR director EMEA for US fashion company Gap, building the brand in UK and launching into Germany and France, and two years as PR Manger for L’Oreal Paris and Garnier.

We'll be getting some great insight into how brands think - invaluable if you're looking to grow your blog and attact sponsorship. You can catch Walsh at 14:00 in Room 1.

Read more...

Speakers at CyberMummy: Gina Garrubbo

We told you that BlogHer, the influential women's blogging network in America, was coming to CyberMummy. Now we're proud to announce that Gina Garrubbo, the woman in charge of the business side of the organisation, will be speaking on the "Working With Brands" panel.

As Executive Vice President and member of BlogHer’s executive team, Garrubbo helps guide the company’s growth, and oversees BlogHer’s advertising sales and business development businesses. Garrubbo is leading the creation of dynamic and measurable ways for marketers to engage women in social media.

BlogHer is the leading hub for women bloggers with a network of 2,500 blogs and a reach of 21 million unique visitors per month. BlogHer works with Fortune 500 brands and their agencies to create authentic and relevant marketing programs in this medium.

Garrubbo was one of the builders of women.com, which launched all of Hearst magazines online. As an early board member of the Internet Advertising Bureau, she pioneered new ways for marketers to communicate with consumers via the Internet. Garrubbo has built advertising sales divisions for media companies, including Discovery Communications and Oxygen Media.
Garrubbo also co-founded Terralina (http://terralina.com/) natural skincare and ecommerce business, where she is an advisor, and sits on the Board of Directors. Garrubbo is also a member of TED and on the Board of Directors of Sweet Border Collie Rescue.

Garrubbo will have some great stories about brands working with bloggers, including some entertaining horror stories.

See you there!

Read more...

Speakers at CyberMummy: Robin Harvie

Our speaker dance card is practically full at CyberMummy and we're delighted about the latest addition - the person who will tell us all about how to turn our blogs into books.

Robin Harvie is a publisher at HarperCollins commissioning non-fiction print and digital projects across both the 4th Estate list and The Friday Project. The Friday Project was originally conceived to take the best of the web and put words between covers.

Since Harvie joined HarperCollins, it has since expanded to take the printed word back to the web in the form of interactive eBooks, community-created content and apps. Recent projects include the mathematician Marcus du Sautoy’s The Number Mysteries to be published in print, eBook book and app formats and It’s All Their Fault the UK’s first web-based interactive eBook: http://www.itsalltheirfault.com/, allowing the Facebook generation of first-time voters to contribute their own content.

Catch Robin's CyberLab at the 14:00 slot.

Read more...

Speakers at CyberMummy: Claire Burdett

We've got another fantastic speaker for the Influence and Stats session in Room 1 at the conference to help you better understand traffic and find more readers: Claire Burdett.

Claire is a digital strategist with over 20 years of experience in marketing and publishing, and was an early innovator in social media. She is a co-founder of The Media Marketing Co.
In the course of her career Claire has written and edited literally thousands of published books, magazines, websites, white papers, tip sheets, articles and eBooks, as well as being a regular blogger.

She is highly respected in the Mum's sector, having been the editor of Dr Miriam Stoppard's groundbreaking 'Conception, Pregnancy and Birth', which topped the Sunday Times bestsellers list for 6 months, and is the founder of the UK's first WAHM site, http://www.funkyangel.co.uk/, which launched in 2003.

A qualified nlp and business coach, Claire helps start ups, work from home and online businesses via BusinessMidwife.co.uk. She has run three successful businesses of her own as well as help launch and promote many brands and companies, and is an expert in the application of business 'know how' to communications strategy.

Claire is currently writing her second book about ‘Social Media for Business’ and is a Brand Ambassador for Vodafone. She is also one of the judges at CorpComms Magazine's forthcoming DigiAwards.

Welcome, Claire. See you July 3!

Read more...

Speakers at CyberMummy: Sally Whittle

Even if you don't know Sally Whittle by name, you have likely heard of some of the projects she's involved in: an index that ranks blogs and a new awards scheme. Whittle will be part of our panel on Influence and Stats, something she knows a bit about.

Whittle is a freelance journalist, media trainer and blogger who has been writing about technology and social media for 12 years. In 2009 she launched her own parenting blog, Who's the Mummy, which hosts the monthly Tots100 index of UK parent blogs, followed by the Great Toy Guide, a collaborative review site written by parent bloggers.

Whittle recently launched The MADs, the UK's first national award scheme for parent bloggers. When not running the MADs or the Tots100, Sally writes for various UK newspapers and corporate clients, providing copywriting, editing and blogging services. In 2011, Sally would quite like to take a day off.

Catch Sally at the 12 o'clock panel in the main room!

Read more...

Speakers at CyberMummy: Justine Roberts

If you read the newspapers or listen to the radio or have ever gone online in your life as a parent, you have probably heard the amazing story of how Mumsnet began as a little mummy brainchild to become one of the most influential voices in British parenting today. But have you heard the secrets of how it got that way? If you want to, don't miss the Audience and Statistics session before lunch, where Justine Roberts will be speaking.

Roberts is the Founder and CEO of Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last ten years Mumsnet has grown into the UK’s leading social network for mums with 1,000,000 monthly unique visitors.

Before that she wrote about football and cricket for the Daily Telegraph and before that, a long time ago, she was a strategist for SG Warburg.

Justine studied Politics, Philosophy and Economics at New College, Oxford, is a mother of four - eleven-year old identical twins – Lola and Scarlet – Jake, who is seven, and Jesse, four (she thinks).

Welcome, Justine - we're thrilled to have you onboard for the conference!

Read more...

Speakers at CyberMummy: Belinda Parmar

I'm delighted to announce another fantastic addition to our already awesome line-up at CyberMummy. Belinda Parmar was voted one of 2010's Great Female Technology Entrepreneurs by Computer Weekly and has segued from corporate player to internet guru extraordinaire.

Belinda is the founder of Lady Geek. Lady Geek helps technology and gaming companies understand women. Our team consists of marketing and research experts, industrial designers and gender experts.

Belinda set up Lady Geek because she was frustrated (and bored) by the way technology companies design and market products. Despite the fact that women account for 4 out of every 10 tech purchases, technology and gaming companies continue to patronise professional women by 'pinking up' and 'dumbing down' their products and marketing.

Belinda has spent her career in marketing and advertising. She has been advising and partnering with technology clients for over 13 years. Her clients include YouGov, IBM, Cisco and Hewlett Packard.

Belinda is a mum of two, lecturer at Syracuse University, winner of APG and D&AD awards and writes for The Times. You can find out more about at http://ladygeek.org.uk and follow her on Twitter @belindaparmar

Catch Belinda on the noon session about influence and stats.

Read more...

Speakers at CyberMummy: Natalie Lue

Ever wonder if you can make money from being a blogger? Natalie Lue can tell you how.

Natalie Lue has been blogging since 2004 when she started sharing her thoughts about dating and surviving in London on her personal blog, while working in sales for a large technology publisher. With over 10 years experience of working in media, primarily with ad agencies and most of the biggest technology brands in the world, she started Bambino Goodies as her 'little experiment' a few weeks before her daughter was born in May 2007. A design fanatic with a love of the web and shopping, she started it as her place to document her cool finds for discerning parents and their offspring after panicking that the baby world was too twee for her tastes.

In 2005, she had also started Baggage Reclaim, a dating and relationship blog that cuts through the fluff, but which also gave her the opportunity to use her own experiences and those of others to empower people and their relationships. While on maternity leave, in early 2008, she made the leap to blogging full time and has since grown her personal monthly readership to over 200K unique users across her blogs and makes all of her living from blogging.

Natalie is passionate about technology, social media and gathering audiences around niche topics, and also has a deep understanding of how brands and agencies want to work with the media, although these days she works primarily with small independent designers, retailers, and agencies. She's also published ebooks, does consultancy work, has appeared in the press, and regularly guests on Sky News and speaks occasionally on BBC Radio. Based in Caterham, Surrey, she lives with her partner and two daughters.

Natalie will be sharing her philosophy and tips at the session on The Tricky Business of Making Money With Your Blog. See you there!

If you haven't already, register now to secure your place at CyberMummy on Saturday 3 July in London!

Read more...

Speakers at CyberMummy: Linda Jones

Another great speaker has confirmed: Linda Jones will be lending her expertise on our panel "Working with brands and the tricky business of making money".

Linda Jones blogs at http://www.gotyourhandsfull.com/ and http://www.havealovelytime.com/ - she's the director of Midlands agency Passionate Media (http://www.passionatemedia.co.uk/) and leads regular popular workshops for writers and bloggers, as well as for businesses and organisations who want to learn how to make the most of social media.

Linda began blogging in 2006 and believes it's a key part of a writer's professional output. She incorporated first steps to blogging in her 2007 book, the modestly-titled Greatest Freelance Writing Tips in the World. Linda has worked with major UK and international brands as a social media consultant and also works with smaller businesses and organisations to help them maximise their income from social media through compelling and authentic blogs.

Join Linda at 2pm for what promises to be an illuminating and interesting discussion on how to combine writing and money-making via your blog.

Read more...

Speakers at CyberMummy: Eve Andersson

You may have already heard that Google is attending CyberMummy. We're delighted to announce that Eve Andersson, one of their technology whizzes, will be with us explaining how to use Google Analytics on our panel about Influence and Stats. There will be handouts!

Eve is based in London, managing some of Google's strategic partnerships as well as a team that does the same. Formerly she worked on Commerce & Analytics for Google in California. Prior roles include Senior Vice President at Neumont University (a start-up university), Visiting Professor of Computer Science at Universidad Galileo (Guatemala), and Founder and VP Operations of ArsDigita Corporation (acquired by Red Hat). She's an avid photographer and travel enthusiast, and she loves playing with Google Analytics, AdSense, and other technologies on her personal site, http://www.eveandersson.com/, which receives about 5000 page views a day.

Welcome, Eve! See you in July.

PS. It's the last day for the early-bird reduced rate of £80. Register quick and remind your blogging friends!

Read more...

Speakers at CyberMummy: India Knight

We're absolutely thrilled to announce that India Knight will be appearing on a panel at CyberMummy, talking about creating good content. It's something she knows a little bit about, you know. From her columns. And books. And blogs. And compulsively readable Twitter stream.

Knight was born in 1965 and lives in London with her three children. She writes a weekly column for The Sunday Times; her novels and non-fiction are published by Penguin. She has blogged about bringing up a child with special needs and her latest blog is called India Knight's Posterous: Things I like. Now with Search button.

Our content panel is turning out to be a whopper, what with India, Wife in the North, Gigi from Mumsrock, Josie from Sleep is for the Weak, and Laura Lee Davies from SuperSavvyMe.

Know of a blogger who hasn't yet bought their early bird ticket or haven't registered yourself? Get with it to join these great speakers - and loads more - in conversation on 3 July. Register now!

Read more...

Speakers at CyberMummy: Liz Jarvis

We're delighted to announce the moderator for the very important Influence and Stats session: Liz Jarvis. Regular visitors to British Mummy Bloggers likely recognise Jarvis, who's regularly out and about in the community starting discussions and adding her two cents. She's a natural to lead the discussion on how to better understand who reads your blog, get more exposure and understand visitor numbers.

Jarvis has been a journalist for over 20 years, working for some of the UK's leading newspapers, magazines and websites. She started blogging at the beginning of 2009 and her mummy blog, LivingwithKids, was launched four months later. She has become one of the most visible members of the British parent blogging communities.

Catch up with Liz at the conference!

Read more...

Speakers at CyberMummy: Gayle Trigg

Do you know the difference between a competition and an illegal lottery? Are you up-to-date with the rules for reviewing products and using brand names on your blog? Did you know that there are things you need to know if you keep an email list of your readers?

Being a blogger makes you a kind of publisher and legal issues can arise even in a personal blog. In our noon half-hour CyberLab entitled "You b****! What you can and can't say on your blog" we've got a legal expert/mummy blogger dishing out easy-to-follow advice, whether you're running giveaways, doing reviews or just writing about your personal experience.

Gayle Trigg had her little girl in 2008 and quickly discovered the wonderful community online whilst on maternity leave. She had been dabbling in blogs since 2007 (albeit geeky legal blogs) and set up her personal blog in 2009. Find out which one it is at CyberMummy!

In her time offline, as well as being a mum, she is a solicitor with commercial law firm Wragge & Co LLP and specialises in Internet and data protection law. Her 10 years' experience of helping organisations set up and run websites and manage information about individuals means that she understands the issues in having a presence on the Internet.

She is a self-confessed Twitter-holic, despite being convinced that she would never understand it. Back in 1999 she swore she'd never need a mobile phone; now, just try and take away her iPhone...

Welcome, Gayle! We look forward to your advice at CyberMummy that will keep us out of trouble with the law!

Read more...

Speakers at CyberMummy: Judith O'Reilly

Even if you don't immediately recognise the name Judith O'Reilly (right, with lamb) you'll recognise her blogger handle: Wife in the North. We're thrilled to announce that Judith/WITN is appearing at CyberMummy, talking about good content in our first session of the day.

O'Reilly is a former journalist with The Sunday Times, and a former political producer with Channel 4 News and BBC 2's Newsnight. She lives in Northumberland with her husband and three children. Her book, Wife in the North, (based on her blog wifeinthenorth.com) about her move from London to Northumberland, was a UK bestseller and published in 10 countries. "Wifey" secured the fastest-ever UK blog-to-book deal after going viral, and the success of her down-to-earth, fish-out-of-water tale is considered to have contributed to the massive upsurge in the popularity of mummy-blogging.

Get your content questions ready for Judith in July!

Read more...

Speakers at CyberMummy: Josie George

We're excited to announce another speaker at the conference: Josie George from Sleep is for the Weak (pictured here with her favourite backpack). One of Josie's passion is writing and she'll be sharing her thoughts and debating the topic in our first main session of the day about creating good content.

Josie is the author of Sleep is for the Weak, a blog chronicling the ups and downs of her life with a demanding young son. Married and living in the Midlands, Josie studies Creative Writing and enjoys exploring her growing love of writing, story-telling and poetry through her blog posts. Her honest and descriptive style has gained a popular following, and Josie encourages other bloggers to explore their creativity through her weekly writing workshop and her online community for women writers, Judith’s Room.

Looking forward to seeing you in London, Josie!

Read more...