Speakers at CyberMummy: Belinda Parmar

Friday, 23 April 2010


I'm delighted to announce another fantastic addition to our already awesome line-up at CyberMummy. Belinda Parmar was voted one of 2010's Great Female Technology Entrepreneurs by Computer Weekly and has segued from corporate player to internet guru extraordinaire.

Belinda is the founder of Lady Geek. Lady Geek helps technology and gaming companies understand women. Our team consists of marketing and research experts, industrial designers and gender experts.

Belinda set up Lady Geek because she was frustrated (and bored) by the way technology companies design and market products. Despite the fact that women account for 4 out of every 10 tech purchases, technology and gaming companies continue to patronise professional women by 'pinking up' and 'dumbing down' their products and marketing.

Belinda has spent her career in marketing and advertising. She has been advising and partnering with technology clients for over 13 years. Her clients include YouGov, IBM, Cisco and Hewlett Packard.

Belinda is a mum of two, lecturer at Syracuse University, winner of APG and D&AD awards and writes for The Times. You can find out more about at http://ladygeek.org.uk and follow her on Twitter @belindaparmar

Catch Belinda on the noon session about influence and stats.

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Speakers at CyberMummy: Natalie Lue

Wednesday, 21 April 2010


Ever wonder if you can make money from being a blogger? Natalie Lue can tell you how.


Natalie Lue has been blogging since 2004 when she started sharing her thoughts about dating and surviving in London on her personal blog, while working in sales for a large technology publisher. With over 10 years experience of working in media, primarily with ad agencies and most of the biggest technology brands in the world, she started Bambino Goodies as her 'little experiment' a few weeks before her daughter was born in May 2007. A design fanatic with a love of the web and shopping, she started it as her place to document her cool finds for discerning parents and their offspring after panicking that the baby world was too twee for her tastes.

In 2005, she had also started Baggage Reclaim, a dating and relationship blog that cuts through the fluff, but which also gave her the opportunity to use her own experiences and those of others to empower people and their relationships. While on maternity leave, in early 2008, she made the leap to blogging full time and has since grown her personal monthly readership to over 200K unique users across her blogs and makes all of her living from blogging.

Natalie is passionate about technology, social media and gathering audiences around niche topics, and also has a deep understanding of how brands and agencies want to work with the media, although these days she works primarily with small independent designers, retailers, and agencies. She's also published ebooks, does consultancy work, has appeared in the press, and regularly guests on Sky News and speaks occasionally on BBC Radio. Based in Caterham, Surrey, she lives with her partner and two daughters.


Natalie will be sharing her philosophy and tips at the session on The Tricky Business of Making Money With Your Blog. See you there!
If you haven't already, register now to secure your place at CyberMummy on Saturday 3 July in London!

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Speakers at CyberMummy: Linda Jones

Monday, 19 April 2010


Another great speaker has confirmed: Linda Jones will be lending her expertise on our panel "Working with brands and the tricky business of making money".


Linda Jones blogs at http://www.gotyourhandsfull.com/ and http://www.havealovelytime.com/ - she's the director of Midlands agency Passionate Media (http://www.passionatemedia.co.uk/) and leads regular popular workshops for writers and bloggers, as well as for businesses and organisations who want to learn how to make the most of social media.

Linda began blogging in 2006 and believes it's a key part of a writer's professional output. She incorporated first steps to blogging in her 2007 book, the modestly-titled Greatest Freelance Writing Tips in the World. Linda has worked with major UK and international brands as a social media consultant and also works with smaller businesses and organisations to help them maximise their income from social media through compelling and authentic blogs.

Join Linda at 2pm for what promises to be an illuminating and interesting discussion on how to combine writing and money-making via your blog.

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Last-chance saloon: act now to get the early-bird rate

Thursday, 15 April 2010

Tickets are flying off the shelves here at CyberMummy, with bloggers from all over securing their slot at the conference on July 3!

I've read a lot of Tweets and comments from folks saying they'd like to come but they're on the fence. Now's the time to do it! After 11:50pm tonight prices go up from £80 to £100.

Even if you're on the hunt for a sponsor, you can get your ticket now and continue the hunt for one (or several) sponsors to help you get to the Ibis Earls Court on the day.

Don't tarry! We (and your blogging friends) want to see you there!

Jen, Sian and Susanna

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Speakers at CyberMummy: Eve Andersson


You may have already heard that Google is attending CyberMummy. We're delighted to announce that Eve Andersson, one of their technology whizzes, will be with us explaining how to use Google Analytics on our panel about Influence and Stats. There will be handouts!

Eve is based in London, managing some of Google's strategic partnerships as well as a team that does the same. Formerly she worked on Commerce & Analytics for Google in California. Prior roles include Senior Vice President at Neumont University (a start-up university), Visiting Professor of Computer Science at Universidad Galileo (Guatemala), and Founder and VP Operations of ArsDigita Corporation (acquired by Red Hat). She's an avid photographer and travel enthusiast, and she loves playing with Google Analytics, AdSense, and other technologies on her personal site, http://www.eveandersson.com/, which receives about 5000 page views a day.

Welcome, Eve! See you in July.

PS. It's the last day for the early-bird reduced rate of £80. Register quick and remind your blogging friends!

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Speakers at CyberMummy: India Knight

Friday, 9 April 2010

We're absolutely thrilled to announce that India Knight will be appearing on a panel at CyberMummy, talking about creating good content. It's something she knows a little bit about, you know. From her columns. And books. And blogs. And compulsively readable Twitter stream.


Knight was born in 1965 and lives in London with her three children. She writes a weekly column for The Sunday Times; her novels and non-fiction are published by Penguin. She has blogged about bringing up a child with special needs and her latest blog is called India Knight's Posterous: Things I like. Now with Search button.

Our content panel is turning out to be a whopper, what with India, Wife in the North, Gigi from Mumsrock, Josie from Sleep is for the Weak, and Laura Lee Davies from SuperSavvyMe.

Know of a blogger who hasn't yet bought their early bird ticket or haven't registered yourself? Get with it to join these great speakers - and loads more - in conversation on 3 July. Register now!


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Speakers at CyberMummy: Liz Jarvis

Monday, 5 April 2010

We're delighted to announce the moderator for the very important Influence and Stats session: Liz Jarvis. Regular visitors to British Mummy Bloggers likely recognise Jarvis, who's regularly out and about in the community starting discussions and adding her two cents. She's a natural to lead the discussion on how to better understand who reads your blog, get more exposure and understand visitor numbers.

Jarvis has been a journalist for over 20 years, working for some of the UK's leading newspapers, magazines and websites. She started blogging at the beginning of 2009 and her mummy blog, LivingwithKids, was launched four months later. She has become one of the most visible members of the British parent blogging communities.

Catch up with Liz at the conference!

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